Capitalize to create events for vodka brand Eristoff

Event agency Capitalize has been appointed by Georgian vodka brand Eristoff to work on an apr├Ęs-ski experiential campaign targeted at winter sports festivals.

Capitalize to work on experiential ski festival for vodka brand
Capitalize to work on experiential ski festival for vodka brand

The campaign draws on Eristoff's association with alpine culture and will promote its 'layered' wild berry-flavoured drink, The Eristoff Icy Black, to the winter sports market.

Beginning at snow and music festival The Brits, taking place from 21-28 March, in Laxx, Switzerland, the campaign then moves onto Snowbombing on 5-10 April to host the Eristoff Party in the Forest in Mayrhofen, Austria. 

"Eristoff vodka is already extremely well known to the ski community that visits France and Austria. We are really looking forward to introducing the UK's skiing contingent to Eristoff Black. We felt Capitalize's combination of festival expertise and snowsports knowledge made them the right people for the job," said Eristoff UK marketing controller Mark Holdsworth.

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