Capitalize to bring Ray-Ban to life at the Isle of Wight Festival

Capitalize is set to get the beer flowing at the Isle of Wight Festival's with an experiential 'rock pub' for sunglasses manufacturer Ray-Ban.

Ray-Ban Rooms
Ray-Ban Rooms

The Ray-Ban Rooms will be a key destination for 50,000 festival goers from 12 June to 14 June.

The event space will include a bar, dance floor, product experience area and ‘green room‘ hang out area. Acts including The View, Maccabees, and Esser will perform at the venue.

New for 2009 is The Balcony, which will host to a series of filmed acoustic sets over the course of the weekend.

The Ray-Ban Wayfarer model, worn by artistes including Bob Dylan, David Bowie and Blondie, will be the focus of this campaign.

"We took our design inspiration from some of the world's greatest rock venues and have created the ultimate rock pub, which as well as being the place to hang out over the course of the weekend will also enable consumers to interact with the Ray-Ban products," said Louise Taylor, head of experiential at Capitalize.

Will Thompson, Ray-Ban brand manager, added: "Isle of Wight is the perfect place for us to celebrate our heritage and engage with consumers in a way which really adds something to the festival experience and shows that we're not another brand trying to jump on the music band-wagon."

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