Canon and Toni & Guy to activate at London Fashion Weekend

The capital's focus on fashion continues this week, as brands such as Canon and Toni & Guy descend on the Saatchi Gallery for London Fashion Weekend (25-28 February).

The event will feature brands such as Canon and Toni & Guy (@LFWEnd)
The event will feature brands such as Canon and Toni & Guy (@LFWEnd)

The four-day event will see camera brand Canon host a fashion photography seminar. Participants will have the chance to capture images from the 'photographers pit', which is situated at the end of the runway and is thought to be the best place to capture catwalk images.

Official event sponsor Toni & Guy will be activating its Fashion Fix hair bar within the space, where ticketholders will be able to choose from a menu of catwalk-inspired styles, such as creative braiding. Toni & Guy stylists will use Label M haircare products to create on-trend looks for guests. 

Maybelline New York, the official beauty sponsor of London Fashion Weekend, will be offering mini make-overs, and brand representatives will also be hosting live master classes inspired by new season trends.

Sunglass Hut is offering guests the chance to view its new season collection, as well as receive their own personalised sunglass case. Staff will also be on hand to provide style advice, and the brand’s activation space will feature a photobooth.

Watch brand Swatch will be showcasing its edit of SS16 watches, meanwhile Lavazza’s pop-up coffee bar will be serving caffeinated beverages on the gallery’s second floor. 

Catwalk shows will return this year, and designers Mary Katrantzou, Holly Fulton, Emilia Wickstead and Temperley London are all set to showcase their wares. 

The event will once again feature a pop-up boutique, which will house brands such as Antipodium, AX Armani Exchange, French Sole, Paper London and Joy. 

More: Sunglass Hut to #PunkItUp for London Fashion Weekend

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