The fan booths, which will be present at Twickenham Stadium in London and the Millennium Stadium in Cardiff, will offer attendees the chance to experience a range of simulated rugby scenarios using the latest technology.
The experience will be captured on Canon cameras, enabling participants to view their reactions to the scenarios.
Canon will also be capturing FanPic images from within the stadiums at the opening match, two semi-finals and the final. Those who attended the aforementioned games will be able to zoom in on the images, tag themselves and then share the images across their own social media platforms.
The images will be available for viewing via Canon’s branded digital image library, which is hosted on the Rugby World Cup 2015 website. It will also include 360-degree images of all 48 matches.
Canon is an official sponsor of Rugby World Cup 2015 in England.
A number of brands are activating around the Rugby World Cup, including: