Cannes Lions 2016: News UK, Facebook, Universal and Twitter among brand activations

The Cannes Lions Festival of Creativity is over for another year and featured some innovative activations from brands.

Facebook: beach venue at Cannes Lions 2016
Facebook: beach venue at Cannes Lions 2016

News UK's football and music event
News UK brands The Times, The Sunday Times and The Sun emphasised the power of engaging audiences with events including intimate performances by Take That and Fatboy Slim to debates with Professor Green and Times columnist Caitlin Moran, a Euro 2016 event with Harry Redknapp and Freddie Ljungberg and lunch served by Marcus Wareing.

During the week of the Cannes Lion Festival, News UK transformed its super yacht the Panthalassa into a hub of event activation, with guests trying wearable tech shirts one evening while watching the football, with the T-shirts reacting to developments in the game and where guests could feel the contact of the ball on screen. Fundamental VR were on board demonstrating the latest VR technologies and showcasing some football related VR content.

News UK closed the week with an intimate performance at sunset by Take That over the bay of Cannes for 110 guests, followed by a Fat Boy Slim performance.

Facebook's beach experience
Live event and experience agency Innovision partnered with Facebook for the second year running to deliver an experiential presence at the International Festival of Creativity in Cannes. Located at the Hôtel Barrière Le Majestic Beach & Pier, the space provided a place for guests to connect through a host of daily activities, product experiences and session programming.

Attendees could take part in a range of fun activities such as Tai Chi, ‘Face-boule’, rosé wine and cheese tasting, digital caricatures and a 360 video workshop. The area also housed the Water in Motion Gallery, a showcase of the winning submissions from Instagram’s #WaterInMotion video contest.

Universal's hangover beach retreat
Universal Publishing Production Music hosted a one-day' Hangover Beach' retreat on 22 June, a party held on L'Ondine Beach, in front of The Carlton Hotel. Guests could take part in a range of activities throughout the day from beach yoga, football, and mini golf, to graffiti art classes, Bloody Mary cocktail masterclasses and paddle ball.

Twitter's content beach 
Twitter, working together with agency Itch Experience, delivered a content and creative experience at two different locations at the festival. The experience aiimed to connect visitors to cultural moments as they happen. This included 'teleporting' them live via Periscope to amazing spots around the globe — from rock climbing in France and BMX biking in Spain to a wildlife sanctuary in South Africa and a closeup look at textile weaving in Guatemala.

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