Campaign Underground appoints PrettyGreen

Haymarket Media Group has appointed PrettyGreen as its experience partner for the launch of Campaign Underground.

Campaign Underground: working with PrettyGreen
Campaign Underground: working with PrettyGreen

The inaugural event takes place on 26 April 2017 at Islington Metal Works, London and will be the first of a series of events delivering creative content in original spaces. 

The first event, Applied Manipulation, combines an immersive experience with Ted-Talk style content. To enhance the talks, PrettyGreen will be conducting a series of sensory experiments throughout the afternoon including the creation of edible delights.

Kate Umfreville, head of events at PrettyGreen said: "This is a fantastic brief and gives us the chance to blow the cobwebs off traditional conferences and for PrettyGreen Events to showcase experiences that get people talking."

PrettyGreen recently hired an account director for its experiential team and also hosted brand speakers at The Clearing, the first in a series of immersive marketing events created by the agency. 

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