Day is joining Albert, which launched in December 2010 to much fanfare with Ian Irving on board, to lead the agency's growth plans.
He will work alongside Albert’s co-founders, managing director John Saunders and strategy director and former CEO of Saatchi & Saatchi New Zealand, Ian Christie to continue with their launch plans through 2011.
Day had been a partner at Iris for four years and was responsible for helping build its experiential business and launching it internationally through USA and Asia.
Saunders said: "With Cameron coming onboard, we believe we now have all of the core elements in place to successfully launch Albert to the client community offering a unique perspective on where the real opportunities for brands to make a difference to their bottom line are."
Day added: "Having spent four years working in a large corporate agency like iris, it is refreshing to be helping create something that we believe can offer some real answers to some of the difficult compromises brands are making to remain relevant to today’s consumers."
Before Iris he worked at leading UK experiential agency RPM, and previous to that the Works London, a global sponsorship consultancy in business development roles.
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