Cake to stage final of games championship

Agency Cake is to produce the Nintendo GameCube tournament final to mark the launch of the Pokemon Colosseum game.

The event at the BFI London Imax cinema on 8 May is the climax of the nationwide competition organised by agency Geoff Howe that kicked off the month before.

Toys "R" Us stores hosted the opening round, with the next stage taking place at UCI cinemas in Manchester, Greenwich, Solihull, Gateshead and Maidenhead with entrants playing the Pokemon game on the big screen.

Sixteen gamers will take part in the final. Cake is also managing the tournament PR, including print and online competitions.


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