Cake to create British Airways pop-up venue in Shoreditch

British Airways will launch a temporary airline-themed venue in April to celebrate Olympic-inspired additions to its flights this year.

British Airways creates pop-up Shoreditch venue
British Airways creates pop-up Shoreditch venue

The experiential art gallery, cinema and dining lounge known as Flight BA2012 will be created by agency Cake Group and be open for eight nights between 4-17 April.

Themed like an airline cabin, it will showcase work from the ‘BA Great Britons’ mentorship programme, devised with Locog, the restaurant The Fat Duck and the Royal Academy of Arts.

The venue’s gallery will display the ‘Dove’ design set to appear on range of celebratory aircraft. It was created by artist Pascal Anson who was mentored by Tracey Emin.

The cinema will preview the short film ‘Boy’ written by screenwriter Prasanna Purwanarajah with guidance from Richard E Grant, which will be screened on flights from April.

Guests will sample a three-course British menu – also Olympic-inspired – designed by Michelin-star chef Simon Hulstone under the mentorship of Heston Blumenthal. It will be on offer on some flights between July and September.

Frank van der Post, managing director of brands and customer experience for British Airways, said: "We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital."

Tickets for the experience cost £50 and can be bought through the airline’s Facebook page.

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