The iced coffee brand will be bringing an interactive ‘Yay’ yurt to the festivals, beginning with London’s Field Day this weekend (10-11 June).
It will feature a private DJ, make-over opportunities and a cocktail bar, with festival-goers able to share their YayDay experience in a GIF photo booth.
The yurt will then take up residence at Kendal Calling in the Lake District next month (28-31 July).
Caffè Latte’s latest campaign aims to encourage consumers to strive for a new level of personal happiness this summer.
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