Caffe Culture reflects coffee bars' success

Organiser Upper Street Events is launching an exhibition aimed at serving the cafe and coffee bar industry.

Caffe Culture will take place at Olympia from 24-25 May next year after key sector players expressed a concern that their needs are not well catered for by existing food and drink trade shows.

A steering committee that included Marks & Spencer, Cafe Ritazza and Illy Coffee decision-makers debated the need for a business to business show targeting the burgeoning cafe sector.

Upper Street Events show director Dan Holmes said: "UK coffee bar outlets have increased from 778 in 1999 to more than three times that number in 2005. With that growth, cafe operators have recognised the importance of improving the quality and diversity of their product in order to meet customers' expectations in an increasingly competitive market."

More than 40% of the available stand space at Caffe Culture has been sold to date and confirmed exhibitors include Union Coffee Roasters, Espresso Essentials and Drury Tea & Coffee.

A series of talks and debates are planned within Caffe Business and Caffe Talk seminar theatres and a selection of tastings and demonstrations will also take place throughout the two-day show.

"Caffe Culture will provide operators with the advice, services, products and support they need to ensure business success," added Holmes.

Caffe Nero commercial director Paul Ettinger, who was a member of the steering committee, said: "It will be an event that reflects the unique characteristics, culture and skills in this fast growing sector."

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