Cadbury stages 'enchanted maze' for Easter campaign

To celebrate the Easter season, Cadbury is unveiling an 'enchanted' hedge-maze at the London Eye as part of the brand's Great British Egg Hunt.

Cadbury: easter egg hunt in London is one of many being run across the UK
Cadbury: easter egg hunt in London is one of many being run across the UK

The maze will be revealed tomorrow (18 March) at the Soutbank, and will be open from 11am to 4pm. Visitors to the iconic London landmark will be treated to a spectacle as they are greeted by the Cadbury Easter bunny who will invite them to join in a fun and joyful Easter Egg Hunt. Complete with unexpected twists and turns, the enchanted two-metre tall maze will be open to all and will challenge visitors to navigate their way through the maze as they hunt down hidden eggs. Each child that takes part with their family will also be given an Easter basket to fill with delicious Cadbury Easter chocolates as they make their way around the pop-up.
Participants will also be invited to visit fun-filled activity stations where children will be able to enjoy further Easter delights including decorating Easter eggs and making bunny masks.

As part of its latest Creme Egg campaign, Cadbury also teamed up with Sainsbury's to launch a Creme Egg Spotters Hide TourCadbury Dairy Milk, meanwhile, has highlighted its Flavours range with a one-to-one mixing masterclass.

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