The brand experience is set to be located on Greek Street in London’s Soho. It will open with an invite-only party on 21 January, however it is currently unclear how long it will remain in situ for.
The pop-up has been designed to celebrate the start of the 'Creme Egg season', which began on 8 January ahead of the Easter period. The gooey treats will be available to purchase until 27 March.
Last year was a big one for Cadbury on the experiential front. Activations included a six-person bicycle stunt, a 'Joynormous' vending machine manned by Freddie Flintoff and a travelling advent calendar.
More pop-up cafés: Event TV: Inside Lyle's Golden Syrup's selfie breakfast caféComment below to let us know what you think.
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