Cadbury hints at Creme Egg pop-up café

Confectionary brand Cadbury has announced initial plans to create a pop-up that celebrates its Creme Egg product.

The pop-up will celebrate the new Creme Egg season
The pop-up will celebrate the new Creme Egg season

The brand experience is set to be located on Greek Street in London’s Soho. It will open with an invite-only party on 21 January, however it is currently unclear how long it will remain in situ for.

The pop-up has been designed to celebrate the start of the 'Creme Egg season', which began on 8 January ahead of the Easter period. The gooey treats will be available to purchase until 27 March.

Last year was a big one for Cadbury on the experiential front. Activations included a six-person bicycle stunt, a 'Joynormous' vending machine manned by Freddie Flintoff and a travelling advent calendar.

More pop-up cafés: Event TV: Inside Lyle's Golden Syrup's selfie breakfast café

Global: Pantone opens multicoloured café in Monaco

Event TV: Clipper creates pop-up café to promote its green teas

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs