Cadbury enlists RPM for Unwrap Joy activity

Marketing agency RPM has developed an in-store promotional campaign for Mondelez International's confectionery brand Cadbury to tie in with its Christmas Unwrap Joy campaign.

Cadbury to promote Christmas campaign in Tesco stores nationwide
Cadbury to promote Christmas campaign in Tesco stores nationwide

The five-week activity, which will run until 14 December, will take place in 36 UK Tesco stores on an exclusive basis. Consumers will be able to try out a free sample of Cadbury, and any shoppers who spend £1 or more on the brand's chocolate range will be rewarded with a gift wrapping pack and ribbon personalised in-store with a name of their choice to use at Christmas.

Dom Robertson, managing director at RPM, said: "Cadbury is all about spreading joy, so this activation really helps bring that to life and ensures that the brand will be front of mind during the festive season."

Benazir Barlet-Batada, marketing manager seasonal and gifting at Cadbury, added: "These fun and engaging activations will bring a moment of joy to our consumers this Christmas and bring the essence of the ITV Christmas campaign to life in-store."

The activity coincides with Cadbury's Christmas campaign, featuring a collaboration with ITV for its television advert starring Fearne Cotton, Keith Lemon, Paddy McGuinness, Christine Bleakley, Phillip Schofield and Stephen Mulhern.

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