BWP Group takes Jean Genie campaign on the road

Communications agency BWP Group has partnered with Capital Shopping Centres (CSC) to launch a nationwide campaign to help shoppers find their perfect pair of jeans.

BWP Group takes Jean Genie campaign on the road
BWP Group takes Jean Genie campaign on the road

This is the second year the two companies have come together to work on the Jean Genie experience, at which shoppers can book in for free expert styling consultations in private styling pods.

Those who purchase a Jean Genie recommendation will also receive a £5 gift card to spend in the centre.

The tour kicked off at the end of March and will run through to early May, visiting 10 key UK shopping destinations, including Braehead in Glasgow, Chapelfield in Norwich and Lakeside in Essex.

Richard Bailey, central marketing manager for Capital Shopping Centres, said: "We are extremely excited to launch the Jean Genie campaign for the second year running. A must-attend event, Jean Genie provides women and men with the chance to discover their perfect jeans whilst being educated on which styles and cuts work best for their body shape. It is great to execute a series of events that can benefit the portfolio as a whole and I hope that shoppers come out in force to take advantage of such a great free service."

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