Businesses get ready for 2012 Games

Market research company Continental Research says 354,000 senior business people are already planning corporate hospitality for the 2012 Olympics.

Market research company Continental Research says 354,000 senior business people are already planning corporate hospitality for the 2012 Olympics.

More than 50% of businesses in London (75,000 in total) say they will attend, and 25% of businesses outside the capital (279,000). Some 81% of London’s business community thinks the Games will have a positive impact on east London, and 77% nationwide have the same sentiment.

Continental Research polled 991 UK adults and 500 senior business people and also found 72% of adults thought the Games will have a positive impact on east London; 68% of Londoners were also positive.

Overall, 73% planned to watch the Games on TV.


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