Businesses get ready for 2012 Games

Market research company Continental Research says 354,000 senior business people are already planning corporate hospitality for the 2012 Olympics.

More than 50% of businesses in London (75,000 in total) say they will attend, and 25% of businesses outside the capital (279,000).

Some 81% of London's business community thinks the Games will have a positive impact on east London, and 77% nationwide have the same sentiment.

Continental Research polled 991 UK adults and 500 senior business people and also found 72% of adults thought the Games will have a positive impact on east London; 68% of Londoners were also positive.

Overall, 73% planned to watch the Games on TV.


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