Business Design Centre named as Superbrand

The Business Design Centre (BDC) has been independently voted as a Business Superbrand for the first time, joining the likes of FedEx, Royal Mail and Microsoft.

Business Design Centre joins BBC, FedEx and Coca-Cola as a Superbrand
Business Design Centre joins BBC, FedEx and Coca-Cola as a Superbrand

The BDC successfully made it into the Top 500 in the survey, which aims to find the world's most iconic brands in categories including Superbrands, Coolbrands and eSuperbrands.

Superbrands criteria is based on market dominance, longevity, goodwill, customer loyalty and market acceptancy.

Elsewhere in the list, the Royal Albert Hall is named as a Superbrand, and, like the Business Design Centre, Excel London is named in the Business Superbrand category.

"We have worked hard to create a brand that is recognised for both its strength and quality. To be voted into this prestigious list is extremely exciting and a great honour," said BDC chief executive Dominic Jones.

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