Bushmills launches nationwide music tour

Irish whiskey brand Bushmills is running a a nationwide tour showcasing established bands and rising talent in a series of gigs in iconic, independent music venues.

Bushmills: showcasing musical talent
Bushmills: showcasing musical talent
'The Bushmills Tour’ is part of the #AnswerTheCall campaign that aims to showcase creators, artists, entrepreneurs from the music industry and beyond to showcase their talents and inspire others to fulfil their true calling.

The Old Bushmills Distillery has been making whiskey, and history for over 400 years, and is one of the first distilleries in the world to make both single malt and blended Irish whiskey. This innovation and willingness to be different has inspired the activation, providing the opportunity for breakthrough acts to play alongside headline bands, offering a stage platform for a new generation of talent.

‘The Bushmills Tour’ will be fronted by established bands returning to their local independent roots in some of the UK’s most iconic music venues. With the Music Venue Trust reporting an estimated 40% of music venues closing in the past 10 years, Bushmills aims to celebrate these iconic venues that remain the lifeblood of the UK music scene.
 
The tour will kick off in Brighton on the 13 April with The Magic Gang, before heading to Manchester on 27 April with VANT, and London on the 9 May with We Are Scientists, concluding in Leeds on the 25 May featuring The Wytches.
Danone brand Light & Free has teamed up with Spotify UK for a year-long partnership to strengthen connections between the Greek-style yoghurt brand and a music-loving audience. Earlier this month, beer brand Tsingtao and online music platform Secret Sessions announced a partnership that aims to find the next wave of musical talent in the UK.

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