Burton's and Logistix start Dodger drive

Marketing agency Logistix has teamed up with Burton's Food brand Jammie Dodgers to create a nationwide sampling campaign aimed at families.

The biscuit brand is partnering with kids' clubs in 110 Vue, UCI and CineUK cinemas over the coming year and will offer sampling, foyer displays, promotions and on-screen advertising.

The campaign is aimed at raising awareness of improvements to the product, as well as new 'Minis' packaging and latest products, Vanilla Thriller and Jammie Dodgers Jammin' with Vimto.

There is also a competition to Win Your Own Flavour of Jammie Dodgers.

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