Burberry showcases new collection via Apple TV

Burberry made its AW16 collection available to peruse and purchase directly after its fashion show on Monday (22 February), via a branded app on Apple TV.

Burberry unveiled its A Patchwork AW16 collection on 22 February (@Burberry)
Burberry unveiled its A Patchwork AW16 collection on 22 February (@Burberry)

According to Burberry, those who use their Apple Remote can expect view the looks, designs and products featured in the A Patchwork collection in greater detail than ever before. 

Furthermore, on the occasion that the individual identifies a piece they wish to purchase, they can request a call from a Burberry customer service consultant, to pre-order select items from the collection. 

The label also opted to live stream the show, offering viewers around the globe the chance to tune in. The show soundtrack is available to purchase either through the iTunes store or it can be live streamed via the Burberry Apple Connect page on Apple Music.

In line with the brand’s decision to make its runway collections available to purchase immediately after the shows from September last year, the new collection was placed within Burberry’s London flagship store on Monday (22 February). It will also travel to Burberry’s Rue du Faubourg Saint-Honoré store in Paris on 1 March. 

Fans of the brand are able to pop into the both stores to view and pre-order and pieces in the collection, meanwhile a personalisation service is available on select outerwear and bags via the Burberry website until 7 March. 

Last December saw Burberry launch its new campaign by offering consumers the chance to personalise the Curve screen in London's Piccadilly Circus.

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