Bupa launches Feel Great Britain campaign

Bupa has announced the launch of Feel Great Britain, an events programme that aims to encourage the British population to improve their health and wellbeing.

Campaign ambassador Tess Daly
Campaign ambassador Tess Daly

The programme will launch at next month's Bupa Westminster Mile, and it will feature a series of national and regional events and activities.

These will include outdoor swims to an 'electric run' through a route that is filled with lights, music and entertainment.

A digital hub is being launched alongside the campaign, which will allow people to see the range of events on offer and provide a source of motivation.

Strictly Come Dancing host, Tess Daley has been named as ambassador the campaign's ambassador. She said: "With modern society being so busy people struggle to find the time and lack the inspiration to enjoy a feel great moment.

"The Feel Great Britain programme will provide all the encouragement and motivation people need to improve their health and wellbeing by feeling great more often."

Saj Arshad, general manager of marketing, sales and strategy at Bupa added: "The Feel Great Britain campaign represents a new direction for Bupa. Feeling great makes a significant contribution to our health and wellbeing and this programme of events, activities and initiatives has been designed to provide inspiration and opportunities for Britons to enjoy a feel great moment and engage with Bupa."

The programme is set to run throughout the coming months.

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