The brand has teamed up with Universal Music UK’s creative and commercial division Globe, to host Bulmers #LiveColourful Live – a musical collaboration between grime, classical and soulful music.
The event, to be held on 13 October, will take place at One Mayfair, with free tickets available on a first come first served basis.
On the night Grime superstar Lethal Bizzle, Hollywood film composer David Arnold and upcoming British singer-songwriter Sinead Harnett will perform together for the first time.
According to Bulmers, the BBC Proms has propelled grime music onto the centre stage, and its #LiveColourful campaign is designed to build on that momentum, by creating an exciting spin on the genre.
Bulmers will document the experience on its social media pages, from creation to the live performance and beyond.
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