Bulmers combines grime, soul and orchestal music for #Live Colourful Live

Heineken brand Bulmers hosted its #LiveColourful Live gig at London's One Mayfair last night (13 October).

The event culminated with a joint performance by the three artists
The event culminated with a joint performance by the three artists

Avid fans lined up outside the historic venue from 7pm, with a DJ kicking off the action at 7.30pm. The space began to fill up nearer to 8.30pm, with the three headline acts soon to take to the stage. 

A video capturing Sinead Harnett, David Arnold and Lethal Bizzle collaborating on a track in the studio was aired, with soul singer-songwriter Harnett performing live on stage soon after. 

Following the initial performance, Hollywood composer Arnold entertained the crowd, and then grime artist Lethal Bizzle greeted the crowd. 

The trio then came together on stage to unveil the track they created as part of a recent collaboration, which combines the sounds of grime, soulful pop and a full symphony orchestra.

Members of the audience, who won tickets to the event via the Bulmers Live Colourful website, were the first to hear the track, which is available for free download from the Bulmers website.

The event sought to promote the brand’s colourful range of bottles as well as celebrate grime music, a genre that Lethal Bizzle is credited with pioneering.

Stay tuned for Event's exclusive video with a member of the Heineken team, which focuses in on the #LiveColourful Live event.  

As part of Bulmers' #LiveColourful campaign activity, the cider brand opened a pop-up bar in London that was devoid of all colour apart from its beverages in July. 

Comment below to let us know what you think.

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