Bud Light brings Taste of America to London

US beer brand Bud Light is hosting a US-themed concept store in London, serving up some of the most iconic, in-demand brands that are difficult to get hold of outside of America.

Bud Light: one-day concept store
Bud Light: one-day concept store

The event, #BudLightIsComing, is being held to mark the launch next year of the Bud Light beer brand in the UK. The concept store will be open for one day only, on Friday 9 December at the Truman Brewery in London.

Visitors will be able to get their hands on one complimentary item from an array of more than twenty highly sought-after US brands – including Kraft Mac & Cheese, merchandise from The NFL, American menswear brand Noah NYC, Anastasia Beverly Hills Cosmetics & Beauty, and Tracie Martyn beauty products.

There will be more than a thousand must-have American items at the event up for grabs, spanning apparel, make-up, food, drinks, and technology, as well as Bud Light, music and food, with guests able to enjoy an exclusive taster of the drink before it launches in the UK.

Everyone attending Bud Light’s Taste of America concept store, will also leave with one exclusive item on the house, while stocks last. 

Last year, Bud Light marked its role as the official beer sponsor of the National Football League in America by creating a giant party house in Phoenix, Arizona, during the weekend of the Super Bowl XLIX.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs