Britvic turns to ID Experiential for Drench campaign

ID Experiential has been commissioned by Britvic Soft Drinks to produce a three-month experiential campaign for its Drench water brand.

Britvic turns to ID Experiential for Drench campaign
Britvic turns to ID Experiential for Drench campaign

ID has launched a Drench "Top-up Zone" at Bluewater Shopping Centre to catch thirsty passers-by.

The zone features a "sonic chair" and "interactive table" which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.

To add a comment register and let us know your thoughts.


Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs