Britvic’s presence at the event, which runs between 3 to 9 October at Old Spitalfields Market, will see the crew from Hedonist in Leeds help showcase a new selection of cocktails developed in conjunction with Britvic.
Russell Kirkham, senior shopper marketing manager – out of home at Britvic Soft Drinks, said: "We’re thrilled to be supporting such an important industry charity with all the proceeds from our Winking Pig bar at London Cocktail Week going to Hospitality Action."
Penny Moore, chief executive of Hospitality Action, said: "We are just delighted that Britvic has nominated us in this way. London Cocktail Week is sure to be a great event and the funds raised in our honour really will make a tremendous difference to the lives of so many."
The funds raised will help to support people of all ages, working and retired, from the hospitality industry.
In February, Britvic brand Robinsons installed its branded Squeeze Me squash stations within workplaces throughout the UK, in a bid to encourage Brits to drink more water. Robinsons also activated for this year's The Championships, Wimbledon.
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