Britvic calls on iD for RSPB-backed campaign

Britvic has brought in iD Experiential to produce a 30-day experiential campaign for its Robinsons 'Be Natural' range.

Britvic brings iD for RSPB-backed campaign
Britvic brings iD for RSPB-backed campaign

The experiential drive will see the agency distribute 100,000 samples of the Robinsons drink and hand out roosting pouches for birds.

The ‘help give a millions birds a home' campaign is complemented by a website in partnership with the Royal Society for the Protection of Birds. There is also the opportunity to win a weekend trip to Bird World in Hampshire.

The campaign runs until 3 April.

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