Alcatel was revealed as headline sponsor last December. Collaborations have now been announced with Liverpool One, Graduate Fashion Week,and Wayne Hemingway’s new fringe event – Fine Tuned; while Oasis, Monsoon and Elemis lead the brand line-up for the shopping halls.
River Island will also be bringing its Style Studio experts along with a sneak peak of its new collection and exclusive offers.
Taking place from 7-9 July, British Style Collective, which has relocated from Birmingham to Liverpool, will embrace some of Liverpool’s most iconic landmarks as part of a city wide event, with trend-led catwalks, shopping opportunities and exclusive stage content focusing on fashion, beauty and entertainment.
Visitors will be guided through their weekend in style, with celebrations continuing into the early hours with nightlife and music, including an invitation-only designer presentation in Liverpool Anglican Cathedral on the Saturday night.
River Island, Oasis, Elemis, Andrew Collinge, Monsoon and Accessorize will join a line-up of more than 300 high-street, online and boutique brands in Exhibition Centre Liverpool, offering an immersive shopping experience. New and luxurious feature areas will add to the shopping buzz, including the Expert Studio and Digital Catwalk & Bubbles Bar courtesy of the show’s official drinks partner, Halewood Wines & Spirits.
Liverpool Gin will host a pop-up bar at St George’s Hall in the surrounds of St Johns Gardens and visitors can also take advantage of a gin garden at the Hilton Hotel. The city’s music station Capital Liverpool will host the Alcatel Fashion Theatre for two performances each day in its new home, Echo Arena Liverpool. Capital Liverpool presenters will be on hand to get the crowds going with an exclusive set before welcoming models and dancers by the TIGI International creative team, the official backstage hair partner, to the stage for an hour-long fashion-meets-music spectacle called 'Rock the Runway'.
The arena will also showcase the hottest looks on the high-street this summer in a dedicated trends report by Liverpool One, with the audience able to shop for looks straight from the catwalk. Pop-ups, in-store events and master classes will also take place across the three days.
Fashion stylist and broadcaster Antonia O’Brien will host a series of Q&As and ‘audiences with’, together with industry experts from across the fashion and beauty realm, including Glamour's magazine editor Jo Elvin. Designer showcases from the likes of London label Sorapol and Philip Armstrong will take to the runway of St George’s Hall, followed by live interviews with the creatives behind the collections.
Albert Dock Liverpool will pay homage to both iconic styles of a bygone era and future trends as Hemingway Design – founded by Wayne and Gerardine Hemingway– brings its newly created festival, Fine Tuned to British Style Collective. Visitors can expect independent designer makers, street food vendors, classic motors, vintage traders and performers.
The show’s Creative Hub will feature a one-day programme designed to inspire, nurture and educate budding young talent from across the country. Taking over the city’s Baltic Triangle, four ‘Imagination Rooms’ will showcase graduate catwalk collections, design installations, creative talks and a behind-the-scenes look at the breadth of career opportunities in the industry, led by Professor Caryn Franklin.
Graduate Fashion Week will bring its Gala Show to The Creative Hub of British Style Collective, offering aspiring designers a first hand glimpse at the award-winning graduate collections of 2017.
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