British Heart Foundation launches pop-up shoe shop at Westfield

The British Heart Foundation (BHF) has launched a pop-up shoe shop at Westfield Stratford City, in connection with Good Morning Britain's #Heels4Hearts campaign.

Sarah-Jane Crawford launches the pop-up
Sarah-Jane Crawford launches the pop-up

Launching today (30 April), the pop-up will be open for four days and is selling shoes that have been donated by celebrities and the general public. 

It was launched with the help of TV personality Sarah-Jane Crawford, who also donated a pair of her shoes to the shop.

ITV’s Good Morning Britain launched the #Heels4Hearts campaign in March to collect shoes for the BHF. A total of 100,000 pairs of shoes were collected for the charity, including donations made by Helen Mirren, Zoella, Jonathan Ross and Barbara Windsor.

Select celebrity shoes will be available at the pop-up, while other pairs will only be available to purchase on BHF’s eBay account.

The campaign aims to raise money to buy CPR kits for secondary schools so that young people can learn life-saving skills.

Diane Locke, BHF deputy retail director, said: "We’re thrilled to open a pop-up shop at Westfield Stratford City. There are all types of shoes available at the shop, with prices starting from just £5 and designs ranging from high street to designer, so there’s really something for everyone." 

Myf Ryan, Westfield’s director of marketing, added: "We are delighted to host the pop-up at Westfield Stratford City. This is the second time we have held a BHF pop-up at Westfield and we’re pleased to be able to offer our customers a unique shopping experience while supporting a worthwhile charity."

More: British Heart Foundation's Roll Out The Red Ball

In pictures: BHF Love stunt lands in London

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