British Airways hosts experiential dining event in US

British Airways has hosted an experiential dining event in the US, led by top chefs Tom Kerridge and Claire Clark, MBE.

British Airways hosts experiential dining event in US
British Airways hosts experiential dining event in US

The British Airways dining event took place in the US last weekend. The event, run together with Chase Bank and delivered by  experiential event agency TRO, saw the exclusive pop-up restaurant offer a fully immersive experience for guests.

The event took place within the Dogpatch neighbourhood of San Francisco at The Pearl. The all-British themed pop-up dining experience brought "a taste of Britain" to British Airways Visa Signature cardholders.

By using projection mapping, diners enjoyed the six course dinner with a backdrop of spectacular scenes, from beautiful gardens and quaint villages to mountainous landscapes and charming seaside spots.

The concept, coined by global creative agency Bartle Bogle Hegarty, is part of an exclusive event programme entitled ‘Above and Beyond’. It aims to reward cardholders and raise awareness of the airline’s partnership with Chase Bank.

Earlier this month, TRO launched a new specialist creative tech division.

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