Britain for Events receives first agency backer

Carlson Wagonlit Travel (CWT) Meetings & Events has announced its support for the Britain for Events campaign, the annual marketing drive for the UK events industry.

Britain for Events gets first agency backer
Britain for Events gets first agency backer

CWT Meetings & Events business development manager Jane Baker said: "Our support is a reflection of the growth and importance of the meetings and events sector. Live experiences provide organisations with a powerful and measurable marketing tool."

Business Visits & Events Partnership chair Michael Hirst said: "Having the support of CWT Meetings & Events represents another great endorsement for the campaign which now covers the full spectrum of organisations from buyers and suppliers to stakeholder and government organisations."

Last week Prime Minister David Cameron gave his support to the campaign in a letter to chair of the All Party Parliamentary Group (APPG) for Events, Nick de Bois MP.

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