In brief: Sledge teams up with Toni & Guy

Sledge has teamed up with high-street hair salon chain Toni & Guy to create a pre-launch campaign for Peugeot's 1007 small car. The car, which is scheduled for release this summer, will carry the strapline 'Easy to look good'. Sledge's campaign, set to run from mid-May to mid-June, will involve a guerrilla sticker sampling campaign, a touring roadshow and a staff incentive scheme across 255 salons. Its aim is to encourage customers to enter a prize draw for the chance of winning a 1007 model.


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