In brief: London International Dive Show sees increase in visitor numbers

The London International Dive Show took place at Excel from 27-28 March and saw a 17% increase in visitor numbers. The show, which is in its fourth year at the venue, attracted 14,329 visitors (unaudited). Creative agency NGFK was appointed to develop the brand and marketing of the show. Exhibition director Mike Eaton said: "The three creative treatments for 2004 cleverly hit straight at the heartland of a diver."

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