In brief: Imagination creates the Samsung Experience
Imagination has created the Samsung Experience, an "experiential destination" where consumers can interact with the range of Samsung products. The permanent venue is situated in the Time Warner Centre in New York and is staffed by Samsung experts. It is a non-sales environment and will also be used as an event space for future product launches. Visitors will be able to create personalised digital postcards, make use of The Orientation Table (an interactive map of the city) and view the "The Welcome Area", an exhibition which will change quarterly.