In Brief: Euro RSCG KLP campaign

Euro RSCG KLP concluded a four-week sampling campaign on behalf of Britvic brand Robinsons last month. The aim of the campaign, which ended on 9 September, was to promote the relaunch of Robinsons family squash and to highlight that the range doesn't use artificial colours or flavours. Sampling took place outside 275 Tesco and Asda stores and customers were offered a Robinsons Sunny Day Book on proof of purchase that provided parents with 50 summer children activities.


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