Breaking news Frankfurt Motor Show

The tragic terrorist attacks on New York and Washington overshadowed the first two days of the International Frankfurt Motor Show, which were reserved the press and trade visitors. The news from the US came in during the afternoon of the first day on 11 September.

The tragic terrorist attacks on New York and Washington overshadowed the first two days of the International Frankfurt Motor Show, which were reserved the press and trade visitors. The news from the US came in during the afternoon of the first day on 11 September. A decision was made among all exhibitors at the end of the second day that all on stand entertainment would be suspended until the end of that week. The day had began with a bomb scare in the new hall three at Messe Frankfurt. On the ground floor it was home to the VW stand but the first floor housed the Ford Motor Company and Renault. The previous night had seen armed German police make spot checks on all cars in the city. But in the morning, security had not been noticeably stepped up at the Messe, with visitors still able to freely use the lockers and bags not checked on entry. From VW’s point of view, the suspension of on stand entertainment did not affect its brand experience. And despite the news from the US there was a feeling that the show should continue. "If we were to stop then it would have meant success for the terrorists," said VW market communication, fairs and exhibitions spokesman Patrik Heher. The full version of this story can be read in the October issue of Marketing Event.

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