Kicking off on Monday (18 April) the campaign will highlight ZigTech’s energy boosting and EasyTone’s firming properties at DW gyms and retailers over the next 11 weeks.
Brave has designed a series of unique, ‘unmissably-bright’ ZigTech and EasyTone lockers which will tour DW gyms staffed with brand ambassadors who will encourage consumers to trial the shoes during their gym workout.
Once they’ve completed their workout, ambassadors will gather their feedback and give them a monetary incentive for ZigTech and EasyTone footwear and apparel at DW Sports Stores.
At the same time, ambassadors will tour DW retailers with a different, modular presentation kit, giving people the chance to engage with the shoes through an instant win scratch card promotion. Winners get a free pair of ZigTech or EasyTone shoes.
"Reebok knows that the best way of telling people about the technology and science that goes into every ZigTech and EasyTone shoe is to let them experience the shoes first hand…or perhaps we should say, first foot," says Brave account director Jo Sasso.
"This campaign has been planned to engage with people in the most appropriate way in the most appropriate locations and, of course, the vitally important data captured during the drive will be used to engage participants in the longer term."
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