Brands drawn to baby event

Prima Baby Show 2001 has lined up big name brands for this year's

show. The Early Learning Centre, Nivea Creme and Tomy are among those

appearing at Olympia from 25-27 August.

'The show is a destination for pregnant women and mums with toddlers.

Familiar high street brands will work alongside independent retailers

providing visitors with a one-stop shop for their parenting needs,' The

National Magazine Company head of live events Lorraine Adams said.

'Higher visitor attendance, higher spend per person and more

opportunities for companies targeting this niche audience is what can be

expected this year.'

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