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Event TV: Westjet's desert light show stunt

Event TV: Westjet's desert light show stunt

Canadian airline Westjet created a light show stunt in the desert for passengers to mark its 21st anniversary this month.

Eventographic: Häagen-Dazs, Monarch, Hovis and Ricola

Eventographic: Häagen-Dazs, Monarch, Hovis and Ricola

Event has collected results from four notable brand activations this month including Häagen-Dazs' pop-up, Monarch's floral plane installation and Hovis'...

Brand Slam: Charlotte Tilbury vs Benefit

Brand Slam: Charlotte Tilbury vs Benefit

In this month's Brand Slam we pitch the experiential marketing strategies of beauty brands Charlotte Tilbury and Benefit against each other.