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Inside DKNY's Be Tempted pop-up

Inside DKNY's Be Tempted pop-up

To raise awareness of its newly launched fragrance Be Tempted, iconic fashion brand DKNY created pop-ups in UK shopping centres, which attracted more then...

Five of the best fitness and sport-themed activations

Five of the best fitness and sport-themed activations

With January being a popular time to get fit, Event looks at how five brands encouraged consumers to exercise more.

How Private Drama delivered Save the Children's Winter Gala

How Private Drama delivered Save the Children's Winter Gala

Adam Blackwood, founder and creative director of Private Drama, looks back on this year's Winter Gala.