The outpost will go live in the first quarter of 2016 and will allow the company to service clients in Belgium, France and Germany. Plans are also in place to open an office in Amsterdam.
The decision to expand into Europe comes ahead of the France-based Euro 2016 football tournament, where Brand Warriors’ staff will be working on live activations. The agency has also clinched a number of ‘significant’ client wins in recent months.
Brand Warriors has relaunched its website to reflect its new cross-border offering. New marketing collateral will be used in direct mail, trade advertising, online and digital campaigns throughout 2016 in order to attract new business.
The agency, which is celebrating its 15th birthday this year, has also implemented a new talent recruitment process. Prospective talent will not be subjected to ‘bootcamp’-style casting sessions, and instead will be taken through a more personal interview series.
Chandelle Downs, director of people at Brand Warriors, said: "Our more high profile clients are asking if we can deliver activations in other countries, so we’re rolling out the Brand Warriors formula across Europe and we’re currently looking into other areas of the globe in the next 12 months. There will also be some additional areas in which we aim to supply services; all will be revealed throughout the course of the year.
"Because of our track record working on campaigns around the Rugby World Cup in the UK in 2015, we are also getting a lot of enquiries about how we can support experiential campaigns around the Euro 2016 football tournament. Clients are taking sports-related experiential marketing more seriously than ever before, both because of the costs involved in sponsorship and also the benefits in terms of getting their product and brand messages across to consumers, and they want professional staff on their marketing teams."
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