Brand Slam: Santander vs. TransferWise

In this month's Brand Slam we take a look at how the experiential antics of two financial brands compare: Santander and TransferWise.

Santander and TransferWise go head-to-head in this month's Brand Slam
Santander and TransferWise go head-to-head in this month's Brand Slam


Event structure:

Santander has worked with the likes of WCRS, Slice, and Sidhu & Simon.

Social footprint:

@santanderUK has 34.7k followers on Twitter and 244.7k likes on Facebook.

Recent campaigns:

Last summer Santander offered Brits the chance to indulge in a champagne experience as part of its Summer of Cycling campaign. The #Waterway Santander Cycle Ride rewarded individuals that hired a branded bike and rode it along the Regent’s Canal. They needed to share a photo of themselves along the canal, on social channels, for a chance to win the experience, which took place on The London Eye.

F1 racing driver Jenson Button helped kick-off the banking brand’s Summer of Cycling campaign in June, which featured four bike-based events, including Twilight Tours at The Science Museum, between July and September.

Latest campaign:

In the run up to Christmas Santander surprised customers at its Barnsley store with an Astonishing Treat Machine (ATM). The disguised voice of Olympic gold medallist Jessica Ennis-Hill tempted families over to the child-sized ATM, encouraging them to complete fun tasks. Those that participated were rewarded with a gift, alongside cash to help them over the Christmas period.  


Event structure:

TransferWise works with House of Experience on a permanent basis.

Social footprint:

@TransferWise has 25k followers on Twitter and 182.6k likes on Facebook.

Recent campaigns:

The money transfer platform staged a number of PR stunts last year, including a city sleeping stunt, which saw pyjama-wearing participants tucked up in beds outside Bank Underground station in London. It was designed to wake people up to the hidden fees in foreign exchanges. Earlier in the year the brand enlisted demonstrators wearing bathrobes and blowing bubbles, to get the message out about the need to ‘clean up’ the current banking system.

Latest campaign:

TransferWise took to the streets of Paris in September to execute a ‘Spiderman’ stunt. The activity was staged in protest to French banks’ apparent lack of transparency when it comes to foreign exchange fees. Extreme free climber Alain Robert was enlisted to climb the 185-metre tall GDF Suez tower in the capital’s financial district. He displayed a banner upon reaching the top of the building, which read: Rien à cacher - 'nothing to hide'.


Event says: While TransferWise’s stunts are certainly headline-grabbing, Santander’s activity looks to reward its customers and spread the love, tipping the balance in their favour.

Why not have a read of some of our other Brand Slams?

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

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