Brand Events to revive Olympia Motor Show in 2018

Events agency Brand Events has announced that it will be reviving the Olympia Motor Show in July 2018, giving the show a contemporary twist.

 Brand Events to revive Olympia Motor Show in 2018
Brand Events to revive Olympia Motor Show in 2018

The agency has been responsible for other car-themed events such as Top Gear Live, CarFest Festivals for BBC Children in Need and the Fast & Furious Live tour, which will kick off in January next year. Brand Events is now set to bring back the Olympia Motor Show in July 2018.

Promising to deliver a contemporary twist to the event, Brand Events says it will stage though-provoking displays, dynamic parades and a tribute to previous motor shows.

Bas Bungish, the show's director, said: "The last motor show took place at Olympia over 80 years ago, and a return to this prestigious venue with a dedicated showcase to the motor car in such an important part of London, is long overdue. This event will feature the most desirable performance, luxury and hi-tech vehicles from the past, present and future. Major motor manufacturers, specialist and classic car dealers will all come together to meet London’s discerning car buying audience."

More: Blog - inside this year's Geneva Motor Show

Event TV: Tag Heuer and Gran Turismo team up for Geneva Motor Show activation

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Follow @HannahLEllison1

Comment below to let us know what you think.



Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs