Brand Event Awards shortlist revealed

The shortlist for the inaugural Brand Event Awards, which is taking place on Wednesday 30 November at The Underglobe, is unveiled today.

Brand Event Awards shortlist revealed
Brand Event Awards shortlist revealed

A range of worldwide brands such as Vodafone, Microsoft, Castrol and Cadbury entered their event marketing strategies in this new set of awards, which is a collaboration between Event and Marketing magazines.

The event is set to reveal which brand's event marketing strategies successfully achieved the desired cut through and interaction with their consumer targets.

To find out who from the shortlist below takes the top prizes you will be need to buy a ticket to the event at The Underglobe on Wednesday 30 November.  

Shortlisted entries in each category are:

Alcoholic drinks 

Miss Jones & Co with Jameson Cult Film Club

Wellpleased Events with Wellpleased: Crabbies Adventure Sampling Tour


Journey9 with Manchester Celebrates Jaguar

TRO with BMW at the PGA Championship Wentworth

Cosmetics and toiletries

Savvy Marketing with Dove Damage Haircare Therapy Launch

Haygarth with Gillette Fusion ProGlide Challenge

Haygarth with Gillette & Venus Experiential Tour 2010


Neon with Windows 7 Second Movies

The Field with Child of Eden Experience


Corporate Innovations with Swatch Zebra Day

The fresh Group with The START Exhibition at Clarence House


To be announced on the night


Abbot Mead Vickers BBDO with Sandwich

Haygarth with Pampers Baby Gym

PrettyGreen with Cadbury Spots v Stripes 2010 Event Campaign

Sledge with Innocent 5 for 5 cafe

TRO with Ribena Pick Your Own Experiential Roadshow


To be announced on the night


Event Marketing Solutions with Blu-ray Experience European Tour

Association of Publishing Agencies with International Content Summit 2010

Logistik with Bauer Live


Neon with Windows Phone Retail Events

Ignite with Vodafone VIP

Third Sector

British Heart Foundation with Angina Monologues

Closer with Barclays Cycle Hire Scheme

Sledge with SEC Voice '11


Because with Eurostar: High Speed Theatre

Brando with London Gatwick Fashion Week

Best brand event strategy at a music event

The Tailor of Shoreditch with the wagamama lounge

The Field with Just Dance Disco Bus

Pd3 with O2 Your Country Live

RPM with Strongbow Bowtime Bar

Orange RockCorps with Orange RockCorps

Best brand event strategy at a sporting event

Flourish Creative with Castrol 2010 FIFA World Cup Guest Experience

Bamboo Marketing Communications with St. George's Day Game

Sledge with O2 Priority 6 Nations

TRO with BMW at the PGA Championships 2011

The Brand Event Awards will also showcase the unveiling of this year's Event 100 Club, the annual poll to find the 100 most influential people in the event industry.

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