The W Film Club aims to generate awareness of the the Leicester Square-based hotel’s private screening room among Londoners, hotel guests and the film industry. The latest edition of the film club will launch on 28 October and will run until March 2015 showcasing a collection of current films including Northern Soul, Third Person and Brad Pitt’s new Second World War-themed film Fury.
Guests to the W Film Club will be able to enjoy complimentary popcorn in the 37-seat screening room, and take advantage of the W London cocktail bar for pre-film drinks.
Jemma Ballantyne, director of marketing at W London, said: "Brand & Deliver helped us conceive the idea of a film club, which is the perfect way to publicise our luxurious screening room. We look forward to working with them to develop the concept over the coming season with a fantastic line up of films and special events."
Richard Barnes, managing director at Brand & Deliver, added: "The W Screening Room is without doubt one of the best cinema screens in London. It’s our job to devise a programme of new releases that will attract new audiences to experience this luxurious facility as well as the rest of W London."
The W London’s screening room can be hired for corporate events, including music playbacks, theatre-style lectures, live video conferencing and film clubs, with the option of using part of the venue’s Lounge event for private pre-entertainment canapés and cocktails.
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