Brancott Estate creates multi-sensory VR tour for festivals

Brancott Estate, Pernod Ricard's Sauvignon Blanc wine, will be hosting a multi-sensory virtual reality experience in a Red Shed pop-up, which will tour festivals this summer.

Brancott Estate: VR experience will tour UK festivals
Brancott Estate: VR experience will tour UK festivals

The Red Shed will debut at next weekend's Camp Bestival at Lulworth Castle in Dorset and will give festival-goers the chance to be transported virtually to the birthplace of Marlborough Sauvignon Blanc. 

The Brancott Estate experience will take consumers on a journey through the Marlborough wine region at its evolution and through to the vineyards, while giving them to a truly innovative way of tasting wine. 

The brand appointed Found Studio for the activation, whose VR execution combines real-time 3D animation and storytelling using Oculus’ most up-to-date headset.

Other brands activating at this year's Camp Bestival include Chandon and First Choice Holidays while Schweppes will also have a presence with its 'Mix Your Way' experience. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brands and inspiration updates or your monthly trend download, register and subscribe toEvent and our bulletins 

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs

Venue Search

close this