The Red Shed will debut at next weekend's Camp Bestival at Lulworth Castle in Dorset and will give festival-goers the chance to be transported virtually to the birthplace of Marlborough Sauvignon Blanc.
The Brancott Estate experience will take consumers on a journey through the Marlborough wine region at its evolution and through to the vineyards, while giving them to a truly innovative way of tasting wine.
The brand appointed Found Studio for the activation, whose VR execution combines real-time 3D animation and storytelling using Oculus’ most up-to-date headset.
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