Bounce, the producer of Bounce Energy Balls, appointed Haygarth because of its experience in FMCG and retail. The brand aims to increase its presence in the UK market with live activity, which includes the Feel Good with Bounce summer campaign.
The initiative began with an activation at London’s Canary Wharf last week (15 July). The Bounce Ball Park was designed as an adult play zone and featured a six-metre high bubble-shaped inflatable pool filled with more than 60,000 play balls.
City-based visitors could also participate in additional games, such as an interactive screen that paired people with their perfect Bounce Ball variant. An air stream trailer distributed complimentary samples to commuters.
Mark Tanous, chief executive of Bounce Europe, said: "We are extremely pleased to announce the appointment of Haygarth as our creative agency. We were impressed by Haygarth’s insight and knowledge of FMCG and retail, as well as its wider marketing offering, and we feel that Haygarth has the ideal skillset and creativity to help us generate a bespoke line of activity that will propel the Bounce brand forward in the UK."
Marcus Sandwith, managing director of Haygarth, added: "The Bounce brand gives us a great opportunity to work on genuinely exciting creative content in an area of marketing where we have real expertise.
"At Haygarth, we love a challenger brand that has ambitions to grow and an appetite to do things differently. Haygarth is the perfect match to promote Bounce’s unique brand and culture, and we are very excited about the planned activity for the year ahead."
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