The gin brand is also challenging other bartenders from across the country to create their own foraged cocktail, introducing and encouraging a ‘Taste of Foraged Britain’.
Following an immersive foraging expedition with an expert forager and The Botanist’s brand ambassador, Abigail Clephane, Blixen’s bartenders were challenged to produce an innovative cocktail that would reflect their wild side. Each uncovered a range of ingredients on their doorsteps and infused these with The Botanist Gin in order to create foraged syrups, all using The Botanist Infuser, a handmade tool, being used for one of the first times in the realm of mixology in the UK. Blixen’s cocktail will be on offer throughout London Cocktail Week, which takes place from today (3 October) until 9 October.
From Three Six Six – also in London, Mr Cooper’s in Manchester and The Milk Thistle in Bristol, to The Finnieston in Glasgow and The Bon Vivant in Edinburgh, bartenders will also use The Botanist Infuser in a bid to have their cocktail creation featured on Blixen’s menu during London Cocktail Week.
Blixen is also playing host to The Botanist cocktail masterclasses – also led by Abigail Clephane. Two one-hour cocktail masterclasses will take place on 5 and 7 October in Blixen’s Garden – a sanctuary with plant-entwined pergolas, mirroring the foraged nature of The Botanist.
Richard Knight, general manager at Blixen, said: "We’re delighted to be working with The Botanist over London Cocktail Week – such a popular time in all drink lovers’ diaries. Experimenting with different flavours is at the heart of what we do, so developing a foraged cocktail and offering masterclasses in Blixen’s Garden marries so well with The Botanist. We look forward to seeing what cocktail connoisseurs think of our cocktail."
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.