Bosch in-store role for Arc

BSH Home Appliances has brought in Arc for a point-of-sale experiential project for its ironing and floor care brands.

Bosch in-store role for Arc
Bosch in-store role for Arc
The firm, which owns the Bosch brand, will use Arc for in-store brand activation.

"The retail environment is increasingly challenging and crowded, so we are keen to develop innovative campaigns to enable Bosch to stand out even more at the point of sale," said Arc client services director Michelle Whelan.

Arc’s experiential arm, Lime, has already worked on general briefs for BSH.

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