Boris turns bikes yellow in Tour de France stunt

The Mayor of London Boris Johnson released 101 yellow Barclays bikes into London this week to celebrate the UK leg of the 101st Tour de France.

Boris tries out the special-edition yellow Barclays bike
Boris tries out the special-edition yellow Barclays bike

The limited supply means cyclists will have a 1 in 100 chance to hire the special-edition bike ahead of the Tour’s arrival in the capital on 7 July.

Johnson hopes London’s seventh Grand Depart of the race will lead to an increase in tourism and subsequent ‘economic windfall’ for the city, two years after the 2012 Olympics.

The celebration of the cycling event comes as Johnson sets up the Major Events Oversight Board, which will analyse the impact major events have on the city.

Transport for London is also backing the publicity stunt by encouraging Londoners to tweet a picture of the yellow bikes under the hashtag #LDNyellowbike if they spot one.

Johnson said: "Much like the clamour for the golden tickets in Charlie and the Chocolate factory, people across the capital will now be on a frantic search for these beautiful yellow bikes. I am sure Londoners will share my excitement at once again welcoming the Tour to London."

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